Stimulating young women leaders by increasing their understanding of personal internet reputation management and social media analytics. I recently had the opportunity to partake in a rewarding opportunity. In partnership with… Read More »
Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We discuss how to contend with the need for content, how it’s not just about technology,… Read More »
What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing knowledge & expertise is a key driver… Read More »
An approach to building a training curriculum to improve employee engagement through social media. Over the course of the last year, I’ve worked with our internal communications & training specialists… Read More »
A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers… Read More »
Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of interest relevant to… Read More »
I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors… Read More »
This post is especially important for agency partners who are striving to build and maintain business with a client. It’s written from my vantage point as the “client”, and summarizes… Read More »
The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to… Read More »
I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old world charm… Read More »