A Retrospective: IBM’s Enterprise Social Strategy
On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not… Read More »
Articles
2014 Digital Trends And Predictions From Marketing Thought Leaders
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored… Read More »
Embracing Brand Identity in the World of Social Media
Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of… Read More »
Alumna Leads IBM’s Internet and Social Business Marketing
I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication profession. My Alma Mater Michigan… Read More »
Want to find brand ambassadors? Start with your employees
CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that… Read More »
Work your core: Proven principals to drive Employee Advocacy results
This post provides a whole new meaning of “working your core”. These concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand.… Read More »
Embracing challenge. Pioneering brand marketers pave the way to lead digital & social business at their companies
Greg Gerik @ggerik of 3M moderates a panel of pioneering brand marketers at the 3M Think Tank. Kevin Hunt (General Mills), Susan Emerick (IBM) and Mason Nelder (Verizon) openly discuss core… Read More »
Customers Trust Expert Social Employees more than any other source
Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short… Read More »
Two Surprising Keys to Build Trust and Drive Sales Through Social Media
In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information… Read More »
How many hours of social media training are enough for social employees?
There is no right answer to this question. The number of hours of social media training required depends entirely on the individual, for two reasons: Each person comes into social… Read More »