At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell’s employee advocacy program… Read More »
Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build their online influence, benefiting the company and it’s customers.
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to… Read More »
Dear Friends and Colleagues, Today is my last day with IBM. It is with deep gratitude that I reflect on my 18 years of service. Over these years, I’ve had… Read More »
Is collaboration critical to your team’s success? Do you work in a globally matrixed environment? How do you foster the kind of open communication on your team that encourages information… Read More »
As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the Employee Advocacy Summit, in collaboration with Social Media Today.
A social business drives employee engagement across the social web. Social media has changed the way people connect, interact and form relationships. We now have the ability to easily share our opinions and engage in dialogue with knowledgeable network connections, anytime of day, anywhere in the world. In a social business, value in social media is dependent upon the people who share and tell your company story.
What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use… Read More »
If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed choices about the software to support… Read More »
People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that… Read More »