CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that “in social media people – not brands – are the channel.” For more on the importance of building trust & credibility, how to support your employees to engage and drive brand advocacy, and how not to treat social media as just another channel, reference: The Most Powerful Brand on Earth
